The choice of social media platform depends on two key factors: your target audience and your content strategy.

First, identify where your ideal customers spend their time online – are they visually driven on Instagram, professionally engaged on LinkedIn, or seeking quick updates on Twitter?

Second, consider your content strengths. Visually appealing brands will do amazingly well on Instagram, and strong written content will do well on Facebook or LinkedIn.

Just don’t try to be everywhere at once. Prioritize the platforms that suit your audience and content style.