AI brings with it the improvements of bettering customer service-or at least allowing for the possibility of automating and streamlining many processes. With the help of chatbots and virtual assistants, routine customer requests can be replied to instantly, 24/7, with much-improved waiting time, meaning more satisfaction for end-users.
The overall interaction of customers is analyzed through AI-driven technologies, letting a company tailor its services and generate recommendations to offer to a given customer. For example, the future needs of customers can be forecasted through AI based on previous interactions or their personal preference.
It also enables the identification of trends and problems by analyzing data from different touchpoints, thereby providing companies with problem-solving solutions for better customer experience over time.