Sentiment analysis is a technique in AI that helps determine the emotions in text, whether a statement is positive, negative, or neutral. By analyzing the language of reviews, social media posts, or customer feedback, businesses can understand public opinion, customer satisfaction, and market trends.
Machine learning models are trained to recognize keywords, phrases, and contextual clues that indicate sentiment. This technology is used in customer service, marketing, and brand monitoring, allowing companies to measure consumer sentiments and respond more effectively to their audiences.